Your Future Protected

Expert insurance advice for those who demand the best. Tailored protection for your life and business.

✓ FCA & JFSC Regulated
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For you & your family
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LV=
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Aviva
AXA
Bupa
Vitality
Legal & General
Zurich
MetLife
National Friendly
Royal London
WPA
The Exeter
LV=
Canada Life
Our Approach
1

Understand Your Needs

We take time to understand exactly what you need and why.

2

Find the Best Options

We search the market to find premium solutions tailored to you.

3

Complete Support

We manage everything from setup through to claims support.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers.

Expert Advisers

Decades of experience across all protection products.

Significant Savings

Our clients typically save 30% on their renewal when switching.

The Baker Hudson Health Blog
Income Protection
Do You Really Need Income Protection? A Plain-English Guide
What income protection covers, how long benefits last, and how to work out whether it's right for your situation.
5 min readPersonal Protection
Business
5 Insurance Policies Every Growing Business Should Consider
From key person cover to group income protection — the protection that keeps a business resilient as it scales.
6 min readBusiness Protection
Private Medical
Private Medical Insurance vs the NHS: How to Decide
How private cover works alongside the NHS, what it typically includes, and the questions to ask before you buy.
5 min readHealth

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Private Medical Insurance

Access top consultants and private hospitals. Skip the NHS queue and get diagnosed, treated and back to your best — fast.

13 weeks
Avg NHS Elective Wait (2025)
~1 week
Typical PMI Consultant Wait
86%
UK Adults With No PMI (FCA 2024)
What Is Private Medical Insurance?

Private medical insurance (PMI) pays for private medical treatment when you need it — whether that's a specialist consultation, diagnostic tests, or a surgical procedure. Rather than joining an NHS waiting list that could stretch to months or even years, you get seen quickly at a private hospital or clinic of your choice.

Most policies work on a diagnosis pathway: you see your GP first, get a referral, then your insurer takes over. Some insurers now offer direct-access services so you can book a specialist without a GP referral at all. Baker Hudson Health will explain exactly how each policy works so there are no surprises when you need to claim.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Suspected cancer — weeks, not months

Sarah, 47, found a lump and was told the NHS urgent-referral wait was 6–8 weeks. With PMI, she had a consultant appointment within 4 days, a biopsy within a week, and a treatment plan in place within 14 days — giving her the earliest possible start to whatever treatment was needed.

Hip replacement — back at work in 6 weeks

James, 54, was facing a lengthy NHS wait for a hip replacement that was making daily work extremely difficult. PMI covered the procedure privately; he was operated on within 3 weeks and back at work within 6 — significantly reducing the period he was unable to earn.

Mental health support — no referral queue

Emma, 34, needed counselling after a difficult year but faced a 4-month NHS IAPT waiting list. Her PMI policy covered up to 10 private therapy sessions which she accessed within a week. Many modern policies now include mental health as a core benefit, not an add-on.

What PMI Typically Covers

Inpatient & Day-Patient Treatment

Surgical procedures, overnight stays in a private room, nursing care and all associated theatre costs.

Outpatient Consultations & Diagnostics

Specialist appointments, MRI/CT/PET scans, X-rays, ultrasound and pathology. This is often where the real value lies — getting a clear diagnosis quickly.

Cancer Cover

Most comprehensive policies include full cancer cover: chemotherapy, radiotherapy, targeted therapies and specialist oncology nursing. Some extend to clinical trials and advanced diagnostics.

Mental Health

Inpatient and outpatient psychiatric care and talking therapies. Often included as standard on modern comprehensive policies — particularly relevant in a post-pandemic world.

Physiotherapy & Allied Therapies

Post-operative physio, osteopathy, and rehabilitation following surgery or injury — helping you recover fully and faster.

24/7 GP & Health Helpline

Many policies include virtual GP services, giving you access to a doctor by video or phone day or night — useful for minor concerns, prescriptions and referrals.

What PMI Does Not Cover

Being clear about exclusions is as important as understanding the benefits. Standard PMI exclusions include pre-existing conditions at the time of application (though some insurers apply moratorium underwriting which can reinstate cover after a symptom-free period), GP appointments, A&E and emergency care, routine dental and optical, cosmetic procedures, and pregnancy or fertility treatment. Every policy differs — Baker Hudson Health will compare policies carefully and flag any exclusions that matter to your specific circumstances.

How Much Does PMI Cost?

Premiums vary widely depending on your age, the level of cover, your hospital list, and whether you include an excess. A healthy 35-year-old can find good mid-level cover from around £60–80/month. A family of four might pay £200–400/month depending on cover depth. Adding a voluntary excess (say £250–£500 per claim) can reduce premiums significantly and is worth discussing.

Baker Hudson Health compares rates across Aviva, Bupa, AXA Health, Vitality, WPA, The Exeter and others to find the right balance of premium and cover for your needs. We review your policy at renewal too — loyalty rarely pays with PMI and switching can save hundreds of pounds a year.

Frequently Asked Questions
It depends on the type of underwriting. Moratorium underwriting excludes conditions you have had symptoms of in the past 2–5 years, but can reinstate cover if you are symptom-free for 2 years. Full medical underwriting (FMU) assesses your history at application and may exclude specific conditions — but gives you certainty about what is and is not covered from day one. Baker Hudson Health will advise which approach is best for your circumstances.
Absolutely. PMI sits alongside the NHS — you choose when to use it. Most people continue to use the NHS for emergencies, A&E, and everyday GP care, but switch to PMI when they need a specialist consultation, diagnostic tests, or surgery quickly.
Your hospital list determines which hospitals and clinics you can access under your policy. Comprehensive lists give access to virtually any private hospital in the UK, including London's top teaching hospitals. Guided or limited lists offer lower premiums but restrict your choice. The right balance depends on where you live and what matters to you.
Yes. Most PMI policies can cover your partner and children. Group and family rates are usually more favourable than individual policies for each person separately. Baker Hudson Health will compare family policies as well as individual ones.
PMI premiums typically increase at renewal due to age and claims history. Baker Hudson Health reviews your policy every year, shops the market, and often switches insurers to maintain the most competitive premium without disrupting your cover. Loyalty to one insurer rarely pays.
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Get Your Free PMI Quote Today

Compare policies from the UK's leading health insurers. No obligation — just clear, expert advice.

Life Insurance

Secure your family's financial future. Affordable protection that pays out when it matters most.

~£18/month
Typical Cost of £250k Cover, Age 35
97.9%
Protection Claims Paid (ABI 2024)
3 in 4
UK Adults Without Life Cover (FCA 2024)
Reasons to Get Life Insurance
Mortgage Protection

Your mortgage is likely your largest financial commitment. A decreasing term policy mirrors your outstanding balance — if you die before it's repaid, your family won't have to sell the family home to cover the debt.

Family Income Replacement

If your income disappears overnight, how would your family maintain their standard of living? A lump sum or family income benefit policy replaces lost earnings so your partner and children can continue with minimal disruption.

Inheritance Tax (IHT) Planning

Estates above the nil-rate band (currently £325,000, or up to £500,000 with the residence nil-rate band) are subject to 40% IHT. A whole-of-life policy written in trust can provide a lump sum to cover the tax bill — meaning your beneficiaries inherit what you intended, not what's left after HMRC.

Written in trust, the payout falls outside your estate and can be available within days — without waiting for probate.
Funeral & Final Expenses

The average UK funeral now costs over £4,000. A modest whole-of-life or over-50s plan ensures your family can give you the send-off you'd want without financial stress at an already difficult time.

Business & Partnership Protection

Business owners and partners can use life insurance to fund a buy-sell agreement — enabling surviving partners to purchase the deceased's share without forcing a fire sale of assets or taking on crippling debt.

Outstanding Debts & Loans

Personal loans, credit card balances, and car finance don't disappear on death — they become a liability for your estate. Life insurance ensures these are cleared so your family inherits assets, not obligations.

Our Plans

Level Term Insurance

Fixed payment, fixed death benefit over 10-40 years

Decreasing Term

Benefit reduces over time (ideal for mortgages)

Family Income Benefit

Monthly income for your family instead of lump sum

Whole of Life

Coverage that never expires, guaranteed payout

Waiver of Premium

Premiums waived if you become unable to work

Family Coverage

Protect multiple family members in one policy

Why Life Insurance Matters

Protect your loved ones: Ensure your family can pay the mortgage, cover living costs, and maintain their lifestyle.

Affordable premiums: Life insurance is surprisingly inexpensive. A 35-year-old non-smoker can get £250,000 cover for as little as £15/month.

Tax-free payout: Life insurance benefits are paid tax-free to your beneficiaries.

Final wishes: Cover funeral costs and outstanding debts so your family isn't burdened.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Young family — mortgage and income protected

Tom and Jess took out joint life insurance when they bought their first home aged 31. Three years later, Tom was killed in a road accident. The decreasing term policy cleared their £220,000 mortgage in full. A separate family income benefit policy then paid Jess £1,800/month for 20 years — allowing her to stay in the family home and maintain stability for their two young children.

Estate planning — IHT bill covered in full

Margaret, 68, had an estate valued at £900,000 — well above the nil-rate band. Her financial adviser calculated a potential IHT liability of over £200,000. A whole-of-life policy written in trust was arranged for exactly this amount; the premium was paid from income and the payout, falling outside the estate, was available within days for the beneficiaries to settle the tax bill.

Business protection — partnership bought out smoothly

Two business partners each took out cross-option life insurance policies. When one partner died unexpectedly, the surviving partner received the insurance proceeds and used them to buy the deceased's share from the estate — ensuring the business continued, the deceased's family received fair value, and no fire sale of assets was necessary.

How Much Cover Do You Need?

A common starting point is 10x your annual income — though the right amount depends on your outstanding debts, your dependants' needs, and how long you'd want income replaced. Baker Hudson Health will guide you through a proper needs analysis before comparing quotes.

For mortgage protection, the cover should at minimum match your outstanding balance. For family income protection, consider how much your partner would need per month and for how many years. For IHT planning, the calculation is based on your estimated estate value and applicable nil-rate bands.

How Much Does Life Insurance Cost?

Life insurance is often surprisingly affordable. Some examples of what healthy non-smokers can typically expect:

Age 30, £250,000 level term, 25 years: from approximately £12–18/month

Age 40, £200,000 level term, 20 years: from approximately £20–30/month

Age 50, £150,000 level term, 15 years: from approximately £40–60/month

Smokers, those with existing health conditions, or higher-risk occupations will pay more, and some may need specialist underwriting. Baker Hudson Health has access to the full market including specialist medical underwriters — and we will help manage any underwriting disclosures to get you the best possible terms.

Frequently Asked Questions
A common starting point is 10x your annual salary, though the right amount depends on your mortgage, dependants, and how long you'd want income replaced. Baker Hudson Health will do a proper needs analysis — factoring in your debts, your partner's income, childcare costs, and your estate position — before recommending a sum assured.
Level term keeps the payout the same throughout the policy — good for income replacement or inheritance tax planning. Decreasing term reduces over time, mirroring a repayment mortgage. Decreasing term is cheaper but only appropriate where the liability reduces alongside it. Baker Hudson Health will recommend the right type for your specific needs.
In most cases, yes. Writing your policy in trust means the payout bypasses your estate entirely — it is not subject to inheritance tax and is paid to beneficiaries without waiting for probate, often within days. Baker Hudson Health arranges the trust documentation as part of the policy setup at no extra charge.
Often yes, though premiums may be loaded or specific conditions may be excluded. Some conditions result in a clean acceptance — it depends on the condition, its severity, and how well-controlled it is. Baker Hudson Health works with specialist medical underwriters to get the best possible terms, including for conditions such as diabetes, high blood pressure, or a history of cancer.
Instead of a lump sum, family income benefit pays a regular monthly income to your dependants for the remainder of the policy term. For young families, it can be more practical than a large lump sum — your partner receives money monthly at the rate they need, rather than having to manage a large sum. Baker Hudson Health can show you both options side by side.
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Family Today

Get a free, no-obligation quote in minutes.

Income Protection Insurance

If illness or injury stops you working, income protection keeps your household running. A monthly benefit — typically 50–70% of your earnings — paid until you recover or retire.

1 in 4
Workers Off 6+ Months Before 65
£118.75/wk
Statutory Sick Pay Rate (2025/26)
9 in 10
UK Workers Without Income Protection
What Is Income Protection?

Income protection (IP) is long-term insurance that replaces a portion of your salary if you're unable to work due to illness or injury. Unlike critical illness cover — which pays a one-off lump sum for specific conditions — income protection pays a regular monthly benefit for as long as you remain unable to work, right up to your chosen retirement age if necessary.

The benefit is usually set at 50–70% of your gross income (keeping it below your take-home pay to maintain an incentive to return to work). It's one of the most important protection products available, yet it remains severely underused: fewer than 1 in 10 UK workers have any form of income protection.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Back injury — 14 months off work

Dan, a 41-year-old project manager, slipped a disc and was signed off for 14 months. Statutory Sick Pay (SSP) covered just 28 weeks at £116/week — nowhere near his £3,200/month salary. His income protection policy paid £2,200/month throughout, keeping his mortgage and household bills covered until he could return.

Burnout and anxiety — 9 months off

Laura, 37, a marketing director, was diagnosed with severe anxiety and depression. Mental health is one of the leading causes of long-term sickness absence in the UK. Her income protection policy covered mental health conditions — her insurer also provided access to a rehabilitation service that supported her return to work gradually, as many insurers do under long-term policies.

Self-employed contractor — no employer sick pay

Mike, a self-employed IT consultant, had no employer sick pay to fall back on. After being diagnosed with a cardiac condition that required surgery and 6 months' recuperation, without income protection in place, meeting his mortgage and living costs during that period would have been extremely difficult.

How Income Protection Works

Deferred Period

You choose how long after falling ill before the benefit starts — typically 4 weeks, 13 weeks, or 26 weeks. A longer deferred period means lower premiums. Align it with how long your employer sick pay lasts.

Benefit Period

Benefits can be paid until a fixed age (e.g. 65 or 68) or for a shorter period such as 2 or 5 years. Full-term policies cost more but provide complete protection for long-term or permanent conditions.

Own Occupation Definition

The most comprehensive policies pay out if you can't do YOUR job — not just any job. This distinction matters enormously for professionals, surgeons, tradespeople and anyone in a specialist role.

Indexation

Your benefit can be linked to inflation so it maintains its real value over time — important for policies that might pay out for decades.

Waiver of Premium

Most policies waive your monthly premium while you're in claim, so you're not paying for a policy you're already benefiting from.

Rehabilitation Support

Many insurers provide active case management, rehabilitation and occupational health support to help you return to work sooner — reducing the claim duration and, in time, your premiums.

What About Statutory Sick Pay?

SSP pays just £116.75/week (2024/25 rate) for up to 28 weeks. For most people, that represents a pay cut of 60–90%. And once SSP ends, there's nothing unless you have income protection, employer sick pay, or savings substantial enough to cover months or years of outgoings.

Employment and Support Allowance (ESA), the means-tested state benefit, pays a maximum of £117.60/week (contribution-based, 2024/25) — again, a fraction of what most households need. Income protection fills this gap completely and is not means-tested.

How Much Does It Cost?

Premiums depend on your age, occupation, health, the deferred period, benefit amount, and whether you want the benefit to run to retirement. A 35-year-old office worker insuring £2,000/month to age 65 with a 13-week deferred period might pay £40–70/month. A manual worker or someone in a higher-risk occupation will pay more.

Baker Hudson Health compares policies from Legal & General, Aviva, The Exeter, LV=, Royal London, Vitality, and others to find the right combination of premium, definition of disability, and benefit terms for your situation.

Frequently Asked Questions
"Own occupation" pays out if you cannot perform your specific job. "Any occupation" only pays if you cannot work in any job at all. Own occupation is significantly more comprehensive — a surgeon with a hand injury might be unable to operate but could technically work in another role. Baker Hudson Health always recommends own occupation definitions and compares policies based on this.
That depends on the benefit period you choose. A full-term policy pays until your chosen retirement age (e.g. 65 or 68) if necessary. A short-term policy pays for a fixed period — 1, 2, or 5 years — per claim. Full-term policies are more expensive but provide true protection against long-term or permanent conditions. Baker Hudson Health will show you both options with the cost difference.
Your deferred period should align with how long your employer sick pay lasts. If you receive 6 months' full pay, set your deferred period to 26 weeks and pay a lower premium — you only need the policy to activate when your employer sick pay stops. For the self-employed, a 4-week deferred period is more appropriate.
Yes — most quality income protection policies cover mental health conditions including depression, anxiety, and stress-related illness on the same basis as physical conditions. Mental health is now the leading cause of long-term sickness absence in the UK, so this is an important feature. Policy definitions vary, and Baker Hudson Health compares mental health cover terms when recommending policies.
Benefits from an individually arranged income protection policy (paid from personal premiums) are paid tax-free. If premiums are paid by your employer and the benefit is paid to the employer (group income protection), the benefit is treated as salary and taxed accordingly when passed on to the employee. Baker Hudson Health will explain the tax treatment of any policy we recommend.
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Income Today

Compare income protection from the UK's leading insurers. A quote takes minutes and could protect years of earnings.

Critical Illness Cover

A tax-free lump sum paid directly to you on diagnosis of a serious illness. Use it however you need — clear debt, adapt your home, take time to recover.

1 in 2
UK Adults Diagnosed with Cancer
~90%
Critical Illness Claims Paid (ABI 2024)
40-100+
Conditions Covered by Top Policies
What Is Critical Illness Cover?

Critical illness (CI) cover pays a one-off, tax-free lump sum if you are diagnosed with one of the conditions specified in your policy and survive a defined period after diagnosis (usually 14–30 days). Unlike income protection, the payout is not linked to your ability to work — it is triggered by the diagnosis itself.

You receive the money as a single payment and can spend it on anything you choose: paying off a mortgage, adapting your home, funding private treatment, topping up an income protection policy, or simply buying time to recover without financial pressure. There are no restrictions on how the money is used.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Heart attack at 48 — mortgage cleared

Richard suffered a heart attack at 48 and faced 3 months off work followed by a phased return. His CI policy paid a £150,000 lump sum on diagnosis — enough to clear the mortgage completely. With that pressure lifted, he recovered without financial anxiety and never had to return to work before he was truly ready.

Stroke at 52 — home adaptations funded

After a stroke left Clare with reduced mobility, she needed significant adaptations to her home — a stair lift, wet room conversion, and a downstairs bedroom. Her CI payout funded all of this within weeks of diagnosis, meaning she came home from hospital to a house that worked for her new needs.

Breast cancer diagnosis — time to focus on treatment

Nadia, 43, was diagnosed with breast cancer while working part-time and managing childcare. The CI lump sum meant she didn't have to worry about money during treatment — she could focus entirely on recovery, pay for private aspects of her treatment not covered by the NHS, and arrange childcare properly.

What Conditions Are Covered?

Cancer (Most Types)

Subject to type and staging. Most policies cover invasive cancers; some exclude early-stage or lower-risk types. Full definitions matter here — we compare them carefully.

Heart Attack

Covered when there is definite evidence of myocardial infarction with certain criteria (ECG changes, troponin levels etc). Policy definitions vary and some are more generous than others.

Stroke with Permanent Symptoms

TIAs (transient ischaemic attacks) are generally excluded; stroke with lasting neurological deficit is covered under most policies. A key distinction when comparing.

Multiple Sclerosis

Covered once a definite diagnosis is established, typically with permanent neurological symptoms.

Major Organ Transplant

Heart, liver, kidney, pancreas, lung or bone marrow transplant as the recipient.

Total & Permanent Disability

Most policies include TPD, paying out if you are permanently unable to work in your own or any occupation depending on definition chosen.

Most comprehensive policies cover 40–100+ conditions in total, often split into full-payment and partial-payment tiers. Partial payments (typically 25% of the sum assured up to £25,000) can be triggered by less severe diagnoses such as low-grade prostate cancer or early-stage conditions. Baker Hudson Health compares policy definitions — not just premiums — to find the most comprehensive cover for your budget.

Critical Illness vs Income Protection — Which Do You Need?

Critical illness cover is a one-off lump sum on diagnosis — ideal for clearing debt, funding home adaptations, or covering costs during treatment. It doesn't require you to be off work and pays regardless of recovery.

Income protection pays a regular monthly income if illness or injury prevents you from working — ongoing until you recover or retire. It covers a far wider range of conditions including mental health, back problems and anything that keeps you off work, but doesn't pay a lump sum.

The ideal solution is often both. A heart attack might trigger a CI lump sum to clear debt and fund recovery, while income protection provides ongoing monthly income if you can't return to work immediately. Combining them creates a comprehensive financial safety net. Baker Hudson Health will show you how both products work together and whether a combined life and CI policy makes sense for your budget.

Children's Critical Illness Cover

Most CI policies extend cover to your children at no extra cost — typically covering children from 30 days to 18 years (or 21 if in full-time education). The children's benefit is usually a percentage of the parent's sum assured (commonly 25–50% up to £25,000–£30,000).

Children's CI cover can pay for private treatment, home adaptations, or simply allow a parent to take time off work to be with their child during diagnosis and treatment — without financial pressure. When comparing policies, the breadth of children's cover (and whether it's included or costs extra) is a key differentiator.

Frequently Asked Questions
A common benchmark is to cover your mortgage plus 1–2 years' salary. The mortgage covers your biggest liability; the extra provides time to recover, adapt, or make decisions without financial pressure. Baker Hudson Health will recommend a sum assured based on your actual financial position and what would make a real difference in a crisis.
Yes — and this is usually the most cost-effective approach. A combined life and critical illness policy pays on whichever event occurs first (death or a specified illness), often at a lower combined premium than two separate policies. Baker Hudson Health will compare combined and stand-alone options for you.
Most CI policies require you to survive a specified period after diagnosis before the claim is paid — typically 14 or 30 days. This prevents claims for diagnoses that are immediately fatal. It is worth checking the survival period when comparing policies, as it varies.
Many policies now include partial payment benefits — paying a proportion (typically 25%, up to a cap) for less severe conditions such as low-grade prostate cancer, early-stage melanoma, or a low-severity heart attack. These can be particularly valuable as medical advances mean more conditions are caught early. Baker Hudson Health compares partial payment tiers as part of our policy analysis.
Many conditions can still be covered — the insurer may apply a loading (higher premium) or exclude the specific condition, but other conditions remain covered. Baker Hudson Health works with specialist underwriters and knows which insurers take the most favourable view of specific conditions. We will manage the underwriting process on your behalf.
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Compare Definitions, Not Just Premiums

CI policies can look similar in price but differ enormously in what they actually cover. We go beyond the premium to compare policy definitions, partial payment tiers, and exclusions.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Get Your Critical Illness Quote

Compare cover from the UK's leading insurers. Instant online quote or speak to an adviser.

ChildShield by MetLife

Standalone child protection from just £6/month. Cash lump sums if your child has an accident, is hospitalised, or diagnosed with a serious condition.

Choose Your Level of Cover

Select a plan below to get started. No medical questions required.

ChildShield
Standard
£6 /month
Major bone: £300
Hospital: £50/day
ICU: £150/day
Serious illness: £5,000
★ Best Value
ChildShield
Plus
£11 /month
Major bone: £600
Hospital: £100/day
ICU: £300/day
Serious illness: £10,000
Serious illness lump sum covers: Bacterial meningitis, Cancer, Benign brain tumour, Paralysis, Type-1 diabetes, Rheumatic fever, Burns. No limit on number of claims or children under one policy.

Available to UK residents aged 18–93 · Child must be aged 17 or under · No medical questions

What is your date of birth?

ChildShield can be taken out by adults aged 18 to 93.

Day
Month
Year

Tell us about your youngest child

To start a policy, your youngest child must be aged 17 or under.

Day
Month
Year
Your relationship to this child

Your details

Salutation
First name
Last name
Email address
Phone number

Your address

Address line 1
Address line 2 (optional)
City / Town
Postcode

Bank details

Your premium will be collected by Direct Debit and will appear on statements as MetLife.

Name on bank account
Sort code
Account number
Preferred payment date
Premiums are payable monthly in advance by Direct Debit from a UK bank account. You confirm this account is in your name and you are authorised to set up Direct Debits from it.

Review & Submit

ChildShield Policy Summary (Key Facts)
Opens in a new tab — benefits, exclusions & full details
Your duty of care
You are under a duty to take reasonable care not to make any false statements. All information must be true, accurate and complete. If information is untrue or incomplete, cover may be void and claims may be declined.

Application Received

A confirmation email will be sent once your policy has been set up by our team.

Not Eligible at This Time

Why Choose ChildShield

Standalone — No Cover Needed for Yourself

You don't need to insure yourself to protect your children.

All Your Children on One Policy

Biological, adopted, step and guardian children all covered.

Unlimited Claims

No cap on the number of claims — claim as many times as needed.

Cash Paid Directly to You

Spend it however you need — hospital travel, time off work, childcare.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Cancer & Serious Illness Support

Fast access to specialist consultations, diagnostics, expert second opinions and — for cancer — precision medicine, clinical trial support and treatment at leading hospitals worldwide. A complement to your existing healthcare, not a replacement.

Pricing
£9.50
per adult covered, per month

Available as an add-on to a Zurich Personal Protection or Income Protection policy. A minimum premium of £5/month life insurance applies.

Children included up to age 22. Cover is underwritten — pre-existing conditions may affect eligibility. Speak to one of our advisers to confirm your costs.
Six Services, One Plan

A complementary service that works alongside public and private healthcare — giving you an alternative route, not a replacement. You choose which of the six services to use, and when, across pre-diagnosis, diagnosis and treatment.

Tap a service to read more.

Virtual Consultant

Fast access to UK consultants once you have a GP referral.

We understand that sometimes it can take longer than we'd like to get medical appointments. Virtual Consultant gives you fast access to UK consultants once you've received a referral from your GP to see a specialist. You choose who you see, at a time that suits you, and a case manager can help guide you through the process.

Upload information
Virtual consultation
Receive report
Keep in mind
  • Covers symptoms suggestive of cancer, heart or neurological conditions.
  • Use the service three times a year (four if a biopsy is recommended) per condition.
  • Costs of obtaining your medical records are not covered.
  • A 12-month waiting period applies for neurological referrals relating to symptoms present before cover started.

Private Diagnostics Plus

Book fast private diagnostic tests at a UK centre of your choice.

Medical tests are usually needed to establish a diagnosis, but there can be a delay between first seeing your GP and receiving the results. With Private Diagnostics Plus, you can book an appointment at the most appropriate UK diagnostics centre for your needs, to get the right tests done quickly — including tests that might not be available through public healthcare.

Book appointment
Undergo tests
Receive results
Keep in mind
  • Travel, accommodation and time off work to attend an appointment are not covered.
  • A 12-month waiting period applies for diagnostic tests relating to neurological symptoms present before cover started.

Second Medical Opinion

A full consultant review of your diagnosis and treatment plan.

If you're unsure about a diagnosis, you can ask for a second medical opinion. A consultant will give a comprehensive review of your current medical evidence, diagnosis and treatment plan and, if appropriate, suggest other investigations or treatment options that may help you. It offers peace of mind that the correct plan is in place, more choice with options that may not be available in the UK, and access to international consultants.

Upload information
Second opinion
Receive report
Keep in mind
  • Covers cancer, heart surgery, neurosurgery, bone marrow transplant and live-donor organ transplant.
  • Available once per unique diagnosis.

Precision Cancer Medicine

Customised treatment plans using the latest tumour profiling.

There are over 200 types of cancer, but every tumour is unique. Precision Cancer Medicine provides support and customised treatment plans using the latest tumour profiling technology. Understanding the genetic make-up of your cancer helps establish a more accurate prognosis and how it may react to treatment. If the cancer has a hereditary component, your siblings and children can also have testing and counselling.

Prepare information
Receive results
Germline testing
Keep in mind
  • The cancer diagnosis must be made by a doctor in an eligible country (incl. UK, EU, USA, Canada, Australia).
  • Available once per unique cancer diagnosis.
  • The cancer must be stage 3 or 4, not responding to first-line treatment, of unknown primary origin, or a rare form.

Cancer Clinical Trial Support

Help to find, navigate and apply for relevant clinical trials.

The Cancer Clinical Trial Support service helps you navigate the complicated process of clinical trials, providing ongoing support as you access new or alternative treatments, drugs and therapies that may not yet be available to everyone. It includes help sourcing and applying for relevant trials, and covers the cost of travel and accommodation as well as a daily allowance for you and your travel companions.

Trial report
Trial application
Clinical trial
Keep in mind
  • This service does not cover the medical costs of the trial, treatment or drugs — these are usually met by the trial sponsor.
  • You will have to meet certain criteria to take part in a trial.

Global Treatment Plus

Fast access to treatment at leading hospitals around the world.

When treatment is required, speed is of the essence. Global Treatment Plus allows fast access to hospitals and consultants around the world to get treatment underway. You receive your treatment abroad, with the cost of travel and accommodation covered, as well as a daily allowance for you and your travel companions. Follow-up care and continuing medication expenses are also covered.

Choose treatment
Receive treatment
After treatment
Keep in mind
  • Covers cancer, heart surgery, neurosurgery, bone marrow transplant and live-donor organ transplant.
  • Treatment is provided outside the UK — you may need to consider travel insurance; speak to your adviser.
Key Facts

Children included

Cover extends to children up to age 22, subject to underwriting.

Case managers on hand

Dedicated support to guide you through every step of your medical journey.

Complements NHS and private cover

Use Accelerate alongside existing healthcare — it's not a replacement.

Secure digital platform

All services accessed via Trustedoctor — a secure platform available 24/7 on mobile or desktop, provided by Further Group.

Keep in mind: Zurich Accelerate is underwritten — pre-existing conditions may affect access. A 12-month waiting period applies for neurological conditions present before cover started.
Who Is This Service For?

The cancer and serious illness support service complements your existing health or protection insurance. It is available as an add-on to Personal or Income Protection policies arranged through Baker Hudson Health and provides a layer of specialist support that the NHS, private medical insurance, or a standard critical illness lump sum alone cannot replicate.

A second opinion that could change everything

Diagnostic error is a recognised challenge in oncology. Second opinions from specialist cancer centres have been shown to alter treatment recommendations in up to 30% of cases. This service provides rapid access to internationally recognised consultants who may recommend a different — or more targeted — treatment approach.

Precision medicine and targeted therapies

Advances in genomic profiling mean many cancers can now be matched with targeted treatments that improve outcomes significantly. The service includes access to precision medicine analysis and helps connect patients with clinical trials or targeted therapies that may not be routinely offered.

Global treatment access

For rare or complex cancers, the best treatment may not be available in the UK. The service includes access to internationally recognised specialist centres across Europe, the US, and beyond — with a dedicated case manager to coordinate travel, logistics and treatment.

The Six Core Services in Detail

Specialist Consultations

Fast-tracked appointments with leading oncologists and specialists at world-class cancer centres — within days, not months.

Advanced Diagnostics

Access to cutting-edge diagnostic technology including liquid biopsy, next-generation sequencing and whole-body imaging where clinically appropriate.

Independent Second Opinions

Your treatment plan reviewed by an independent panel of specialists. Where recommendations differ, you are empowered to make an informed choice.

Precision Cancer Medicine

Genomic tumour profiling to identify targeted therapies matched to your specific cancer's genetic signature — going beyond standard chemotherapy protocols.

Clinical Trial Support

Identification of relevant clinical trials globally, eligibility assessment, and support with applications — giving access to emerging treatments before they become standard of care.

International Treatment Access

Co-ordination of treatment at specialist centres abroad including travel, accommodation and translation services — for cases where the best option lies outside the UK.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Specialist Support When It Matters Most

From £9.50 per adult per month, added to a Zurich life or income protection policy. Speak to an adviser to get started.

Accident & Hospital Cover

MetLife EverydayProtect — cash paid directly to you for broken bones, hospitalisation, and serious injuries. From just £10/month.

Select your level of cover
Cover at a glance
Major Broken Bone
£1,000
Hospital per Day
£50/day
Accidental Death
£40,000
Total Permanent Disability
£50,000
✓ Cash paid direct to you ✓ No medical questions ✓ Cancel any time
Optional add-ons
Child Cover
from £2/month
Bones, hospital & cancer
Active Lifestyle
from £1/month
Dislocations & ligament tears
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Against the Unexpected

EverydayProtect from MetLife — from just £10/month.

Apply in Minutes

No medical questions. Your selected cover level carries straight over.

1
Your Cover
2
About You
3
Address
4
Employment
5
Declarations
6
Payment
7
Review

Choose Your Cover

Start by selecting your protection level — you can adjust this at any time.

Core Cover Level
Choose between 1 and 5 units — more units means higher benefits and premiums.
Select Units of Cover
Monthly Premium
£10 / month
Accidental Death Cover
£40,000
Major Broken Bone
£1,000
Hospital Stay
£50 / 24hrs
Optional Extras
Enhance your cover with additional options — add or remove these at any time.

Child Cover

Birth to age 23, including cancer cover.

£2 / month

Active Lifestyle

Dislocations, tendon ruptures & ligament tears.

£1 / month

Your Cover Summary

Core Cover (1 unit)£10 / month
Total Monthly Premium £10
No health questions required
Cover from £10/month
Cancel any time

Friendly Shield Income Protection

Protect your income from £16/month. Choose Bronze, Silver or Gold — see your personalised price instantly with no medical questions.

More information below
How FriendlyShield Works

FriendlyShield is a short-term income protection policy from National Friendly — a mutual society established in 1868. Unlike traditional income protection, there are no medical questions, prices are shown instantly, and you can apply entirely online in under five minutes.

Bronze — Essential Cover
£750/month income benefit · up to 3 months
Also includes: £1,000 fracture lump sum · £45,000 accidental death benefit · £2,500 natural death benefit (2-yr qualifying period) · £1,000 rehabilitation cover · 24/7 virtual GP & virtual dentist for your immediate family.
Silver — Enhanced Cover
£1,500/month income benefit · up to 3 months
Also includes: £2,000 fracture lump sum · £85,000 accidental death benefit · £2,500 natural death benefit (2-yr qualifying period) · £1,000 rehabilitation cover · 24/7 virtual GP & virtual dentist for your immediate family.
Gold — Extended Cover
£2,250/month income benefit · up to 3 months
Also includes: £3,000 fracture lump sum · £85,000 accidental death benefit · £2,500 natural death benefit (2-yr qualifying period) · £1,000 rehabilitation cover · 24/7 virtual GP & virtual dentist for your immediate family.
Key Facts

No medical questions

Cover is available to anyone aged 18–60 in regular employment of at least 16 hours per week, registered with a UK GP for 2+ years. No health screening required.

Short-term by design

FriendlyShield pays your income benefit for up to 3 months per claim. It is designed as a first line of defence — bridging the gap between falling ill and employer sick pay or state benefits running out.

Illnesses & accidents

Cover pays out if you cannot work due to illness or accidental injury. A 14-day deferred period applies — you must be off work for 14 days before a claim can begin.

Add a non-working partner

You can add a non-working partner (married or in a common-law relationship of 3+ years) at a reduced rate. Working partners should take out their own policy.

Paid by Direct Debit

Your premium is collected monthly by Direct Debit, covered by the Direct Debit Guarantee. You can cancel at any time.

Need more cover?

If you need longer-term income protection — up to 70% of earnings, benefits lasting years rather than months — speak to one of our advisers. Use the "Custom Cover" option in the form above.

Availability: FriendlyShield is not available in Northern Ireland, the Channel Islands, or the Isle of Man. Cover is not available to those who are unemployed, retired, or not regularly employed for a minimum of 16 hours per week.
Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Employee Private Medical

Give your team faster access to treatment and reduce sickness absence with group private medical cover.

What's Included

Rapid Diagnosis & Treatment

Skip NHS waiting lists with prompt access to consultants and surgery

Flexible Cover Tiers

Build a scheme around your budget, from core hospital cover to comprehensive plans

Virtual GP Access

24/7 remote GP appointments for employees and often their families

Mental Health Support

Counselling and psychiatric cover to support employee wellbeing

Optional Add-Ons

Dental, optical, and travel cover can be bolted on to suit your team

Easy Scheme Management

Simple administration whether you have 3 employees or 300

Why Employers Choose It

Attract and retain talent: A quality healthcare benefit is one of the most valued perks and helps you stand out to candidates.

Reduce absence: Faster treatment means employees recover and return to work sooner.

Tax efficient: Premiums are usually an allowable business expense, though cover is treated as a benefit in kind for employees.

Healthier workforce: Preventative screening and early intervention keep your team well.

Why Your Employees Value It
Recruitment and retention — a decisive differentiator

In a competitive talent market, health insurance is consistently ranked among the benefits candidates care most about. Offering group PMI demonstrates that your organisation invests in people's wellbeing — and it shows at the recruitment stage, during onboarding, and throughout the employment relationship.

Reduced sickness absence — measurable ROI

NHS waiting lists mean employees can spend months awaiting treatment for conditions that affect their ability to work. Group PMI gets employees seen, diagnosed, and treated quickly — reducing the duration of absence. Many insurers publish data showing that PMI reduces absence-related costs significantly for employers of all sizes.

Tax-efficient benefit

Premiums paid by employers are an allowable business expense for corporation tax purposes. Employees pay income tax on the benefit-in-kind value, but the overall cost to employer relative to the perceived value to employees makes group PMI one of the most cost-effective benefits available.

How Group PMI Works

Group PMI is arranged as a single policy covering all eligible employees. Employees are enrolled (and dependants can often be added at employee expense), and each person has access to the same level of cover without individual medical underwriting up to a free cover limit. This means employees with pre-existing conditions can often access cover that they couldn't get individually.

Most group schemes allow flexible cover levels — you can offer the same cover to all employees, or tier benefits by grade or seniority. Baker Hudson Health will design the scheme structure, negotiate the most favourable terms, and manage the annual renewal process on your behalf.

What About Small Businesses?

Group PMI is available from as few as 2 employees. Smaller schemes may have slightly different underwriting terms (typically moratorium underwriting rather than full medical underwriting), but the core benefits and insurer options remain the same. Baker Hudson Health specialises in finding the right solution for SMEs, not just large corporates.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Team Today

Get a free, no-obligation quote in minutes.

Employee Sick Pay

Group income protection that keeps paying your employees when they're too ill to work — without draining your business.

What's Included

Continued Income for Staff

Replaces a percentage of salary during long-term sickness absence

Choice of Deferred Periods

Set when benefit begins — typically after 4, 13, 26 or 52 weeks

Employer Cost Protection

The insurer funds salary continuation so it doesn't hit your cash flow

Rehabilitation Support

Active case management to help employees return to work safely

Defined Benefit Periods

Cover for a fixed term or right through to retirement age

Added Employee Support

Many schemes include employee assistance programmes and counselling

Why Employers Choose It

Protect your finances: Long-term absence can be costly — group income protection shifts that risk to the insurer.

Support your people: Demonstrates genuine care and helps employees through difficult times.

Encourage return to work: Built-in rehabilitation services help reduce the length of absences.

Strengthen your benefits: A standout addition to any employee package.

What Is Group Income Protection?

Group income protection — sometimes called employee sick pay insurance — provides a replacement income to staff who are unable to work due to illness or injury. Rather than relying solely on statutory sick pay, which falls well below most employees' salaries, a group scheme ensures your team continues to receive a meaningful proportion of their earnings — typically 50–75% of salary — for an agreed benefit period.

The policy is owned and paid for by the employer. Premiums are usually treated as an allowable business expense, making the cover highly tax-efficient. When an employee makes a claim, the insurer pays the benefit directly to the business, which continues to pay the employee in the normal way. This keeps the arrangement straightforward for HR and payroll teams while delivering real financial security to the individual.

Deferred Periods Explained

Group income protection policies include a deferred period — the length of time an employee must be absent before the benefit begins to pay. Common deferred periods are 4, 8, 13, 26 or 52 weeks. Employers typically align this to the end of their own company sick pay entitlement, so the policy takes over seamlessly when their obligations end.

Choosing a longer deferred period reduces the premium, so businesses can calibrate the cover to their existing HR policies and budget. Our advisers will help you identify the most cost-effective structure for your specific circumstances.

Rehabilitation & Early Intervention

Most group income protection schemes include access to rehabilitation services as standard — physiotherapy, counselling, occupational health assessments and vocational support. These programmes are designed to help employees recover and return to meaningful work as quickly as possible, benefiting both the individual and the business.

Many insurers engage rehabilitation support even before a formal claim is made, keeping absences shorter from the outset and reducing long-term claims costs. As independent advisers, Baker Hudson Health compares schemes from leading providers including Aviva, Unum, Legal & General and Canada Life to ensure you get the best value combination of cover and support services.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Long-term absence — without GIP the cost fell on the business

A digital agency with 22 staff had a senior developer diagnosed with a serious back condition requiring surgery and 9 months' rehabilitation. Without group income protection, the employer continued paying his salary under the contractual sick pay policy — a £67,000 cost. Had GIP been in place from month 3, the insurer would have covered the salary cost and provided occupational health support to manage his return to work.

Mental health — the fastest growing cause of claims

Mental health and stress-related illness now account for the single largest category of long-term sickness absence. Group income protection policies typically include access to Employee Assistance Programmes (EAPs), counselling, and early intervention services that are designed to support employees back to work — which can also reduce the duration and cost of claims.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Team Today

Get a free, no-obligation quote in minutes.

Employee Critical Illness

Provide your team with a tax-free lump sum if they're diagnosed with a serious illness covered by the policy.

What's Included

Lump Sum on Diagnosis

A cash payment when an employee is diagnosed with a covered condition

Wide Range of Conditions

Cover for cancer, heart attack, stroke and many other serious illnesses

Fixed or Salary-Linked Cover

Choose a flat benefit or a multiple of each employee's salary

No Medicals on Many Schemes

Group cover often available up to a free cover limit with minimal underwriting

Children's Cover

Many schemes include cover for employees' children at no extra cost

Additional Support Services

Access to second medical opinions and wellbeing assistance

Why Employers Choose It

Meaningful financial help: A lump sum lets employees focus on recovery without money worries.

Enhance your package: A valued benefit that shows real commitment to your team.

Flexible and scalable: Works for small teams and large workforces alike.

Cost effective: Group rates make serious-illness cover affordable per employee.

What Is Group Critical Illness Cover?

Group critical illness cover pays a tax-free lump sum directly to an employee if they are diagnosed with a specified serious illness — such as cancer, heart attack or stroke — and survive the stated survival period (typically 14 days). Unlike income protection, which replaces earnings on an ongoing basis, critical illness pays a one-off sum that the employee can use however they choose: to cover medical costs, adapt their home, pay off debt, or simply provide breathing space during treatment and recovery.

Premiums are paid by the employer and are usually an allowable business expense. The benefit, however, belongs to the employee — giving them genuine financial security at one of the most difficult moments in their lives.

Wide Range of Covered Conditions

Most group critical illness schemes cover a core set of conditions including cancer, heart attack, stroke, multiple sclerosis, and major organ failure — often extending to 40 or more qualifying illnesses. Many policies also offer optional children's critical illness cover at no extra charge, providing additional peace of mind for employees with families.

Because the policy is arranged on a group basis, underwriting requirements are significantly lighter than individual cover. In most cases employees can join the scheme up to a free cover limit without providing medical evidence, making it quick and straightforward to roll out across your workforce.

Why Employees Value Group Critical Illness
Cancer diagnosis — practical financial help immediately

An employee diagnosed with cancer faces an immediate practical problem: NHS appointments, private consultations, and treatment often require time off, travel, and out-of-pocket costs. A group CI payout — often 3–4x salary — arrives as a lump sum at the moment it is most needed, providing financial breathing space during the most difficult period.

A benefit that employees remember

Critical illness cover is one of the most impactful benefits an employer can provide. Unlike contributions that quietly accumulate in a pension or a PMI policy that runs in the background, a CI payout at a moment of crisis is tangible, immediate, and genuinely life-changing. Employees who receive it — or who know colleagues who have — speak about it for years.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Team Today

Get a free, no-obligation quote in minutes.

Employee Life Insurance

Also known as Group Life or Death in Service — a tax-free lump sum for an employee's family if they pass away while employed.

What's Included

Death in Service Benefit

A lump sum, typically a multiple of salary, paid to the employee's loved ones

Salary Multiple Cover

Commonly set at 2x, 3x or 4x annual salary

Simple Group Underwriting

Cover up to a free limit usually without individual medicals

Written Under Trust

Benefits paid quickly and outside the employee's estate for inheritance tax

Whole Workforce Cover

One scheme covering all eligible employees with easy administration

Bereavement Support

Many schemes include counselling and probate assistance for families

Why Employers Choose It

Support families: Provides vital financial security for an employee's dependants.

Tax efficient: Premiums are normally an allowable business expense and not a P11D benefit for employees.

Highly valued: A cornerstone benefit that employees and candidates expect from quality employers.

Affordable: Group rates make meaningful life cover cost-effective per head.

What Is Group Life Insurance?

Group life insurance — commonly known as death in service — is one of the most widely offered employee benefits in the UK. If an employee dies while in your employment, the policy pays a tax-free lump sum to their nominated beneficiaries. Cover is typically expressed as a multiple of salary — commonly two to four times annual earnings — and is set by the employer for all employees or different categories of staff.

The policy is owned by the employer and written under a discretionary trust, which means the benefit falls outside the employee's estate. This keeps the payout free from inheritance tax and ensures it can reach the family quickly without going through probate — a crucial advantage at an already difficult time.

Simple Setup, No Medical Evidence

One of the most attractive features of group life insurance is how straightforward it is to arrange. Employees typically join the scheme automatically up to a free cover limit, with no requirement for medical underwriting. This means cover can be extended to the entire workforce quickly and without the complications that come with individual policies.

For larger payouts above the free cover limit — often applicable to senior staff — some evidence of good health may be required, but this is handled smoothly by the insurer with minimal disruption to the employee.

A Cornerstone of Any Benefits Package

Surveys consistently show that life insurance is one of the most valued employee benefits, particularly among those with dependants. Offering death in service cover signals genuine care for your people and their families — and is increasingly expected by candidates evaluating offers from quality employers. As independent advisers, Baker Hudson Health will compare group life schemes from across the market to find the right structure and premium for your business.

The Human Impact — Why It Matters to Families
Sudden bereavement — the payout arrived before the funeral

When an employee died unexpectedly at 44, his family faced immediate financial uncertainty. The group life policy — written in a discretionary trust by the employer — paid 4x salary within 3 weeks. The money arrived before the funeral costs, before the mortgage missed its first payment, and before the family had time to understand their financial position. It was described by the widow as "the only thing that made the next year bearable."

Employers rarely see the full impact of the benefits they provide. Group life insurance is most often appreciated in the worst circumstances — but the knowledge that it is in place provides quiet reassurance to employees at every stage of their working life.

Expression of Wishes — Why the Trust Structure Matters

Group life cover is almost always written in a discretionary trust, meaning the payout does not form part of the employee's estate. This avoids inheritance tax and probate delays, and means the benefit can typically be paid within weeks to the nominated beneficiaries. Employees should be encouraged to complete an expression of wishes form — Baker Hudson Health advises on this process as part of scheme setup.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Team Today

Get a free, no-obligation quote in minutes.

Key Person Insurance

Protect your business against the financial impact of losing a director or vital employee to death or serious illness.

What's Included

Cover for Vital People

Protects against the loss of anyone whose skills drive your profits

Lump Sum to the Business

The company receives a payout to absorb the financial shock

Death and Illness Options

Add critical illness cover so the policy pays on serious diagnosis too

Recruitment & Replacement

Funds the cost of recruiting and training a replacement

Reassures Lenders & Investors

Shows stakeholders the business is protected against key-person risk

Tailored Sum Assured

Cover sized to the individual's contribution to revenue or profit

Why Businesses Choose It

Safeguard continuity: Keeps the business stable while you recover from losing a crucial individual.

Protect profits: Replaces lost revenue tied to a key person's expertise or relationships.

Maintain confidence: Reassures banks, investors and clients that the business can withstand a major loss.

Buy time: Gives you breathing room to recruit and rebuild without financial panic.

What Is Key Person Insurance?

Key person insurance — also known as keyman insurance — is a life insurance or critical illness policy taken out by a business on the life of an individual whose skills, relationships, or expertise are essential to the company's success. Unlike personal life insurance, the policy is owned by the business, premiums are paid by the business, and in the event of a claim the payout goes directly to the company.

Any business has people whose loss would cause significant disruption: the founder who drives new business, the specialist whose technical knowledge is irreplaceable, or the director whose relationships underpin major contracts. Key person cover provides a cash injection to absorb that disruption — covering recruitment costs, lost profits, loan repayments or whatever the business needs most at that moment.

Life Cover, Critical Illness or Both

Key person policies can be structured to pay out on death, on diagnosis of a serious illness, or both. A life-only policy pays a lump sum if the key person dies or is given a terminal diagnosis during the policy term. Adding critical illness cover means the business also receives a payout if the key person is diagnosed with a qualifying condition — such as cancer, heart attack or stroke — and survives the stated survival period.

For many businesses the critical illness element is just as important as the life cover: a key person forced off work for months or years by serious illness can be just as damaging to the business as their death, and the payout allows the company to manage that impact without descending into financial difficulty.

Tax Treatment

The tax treatment of key person insurance depends on how the policy is structured and its purpose. Where cover is taken out to protect profit — for example to cover the loss of sales generated by a key individual — premiums are often an allowable business expense, though any claim proceeds would be taxable. Where the policy is used to protect a business loan, different rules typically apply. We always recommend discussing the tax position with your accountant, and our advisers can guide you through the structuring options to ensure your policy is set up correctly from the outset.

Example Scenarios

The following are illustrative examples only. They do not represent real clients or actual cases. Individual policy terms, eligibility and outcomes will vary.

Death of the managing director — business survived

A professional services firm had two founding directors. When one died suddenly at 54, the firm faced the immediate loss of key client relationships, a knowledge gap it would take months to fill, and the cost of recruiting and training a senior replacement. A key person policy in place for £400,000 would have provided the business with funds to cover recruitment costs, interim management fees, and help bridge the revenue shortfall during the transition period — without having to draw on reserves or take on debt.

Critical illness of the lead developer — product launch delayed

A fintech startup's lead developer was diagnosed with a serious illness 3 months before a major product launch. A key person CI policy would have provided a lump sum the business could use to fund emergency contractor resource — helping to keep the project on track and reduce the risk of commercial and reputational disruption.

How Much Cover Does Your Business Need?

The sum assured is typically calculated using one of three methods: a multiple of the key person's salary (commonly 3–5x), the cost of replacing the individual (recruitment, interim cover, training), or the estimated profit contribution. Baker Hudson Health will help you work through this calculation properly so your cover is proportionate to the actual risk.

Key person policies can be written on a level term or decreasing term basis, for life only or with critical illness cover added. The policy is owned by and paid for by the business; the payout goes directly to the business and can be used however necessary.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Business Today

Get a free, no-obligation quote in minutes.

Relevant Life Cover

A tax-efficient way for employers to provide individual death-in-service style life cover for directors and employees.

What's Included

Individual Life Cover

A single-employee policy paid for by the business

Tax-Efficient Premiums

Usually treated as an allowable business expense and not a P11D benefit

Ideal for Small Companies

Perfect where there are too few staff for a group scheme

Written Under Trust

Pays out free of inheritance tax to the employee's beneficiaries

Great for Directors

Lets company owners arrange personal cover through the business tax-efficiently

No National Insurance Impact

Premiums don't usually attract employee or employer NI

Why Businesses Choose It

Tax efficiency: One of the most cost-effective ways to fund life cover compared with a personal policy from taxed income.

Flexible for any size: Suits sole directors and small businesses that can't access group schemes.

Valuable benefit: Provides employees and directors with substantial life protection.

Estate friendly: Held in trust so benefits pass quickly and outside the estate.

What Is Relevant Life Cover?

Relevant life cover is a tax-efficient life insurance policy arranged by an employer for the benefit of an individual employee or director and their family. It works in a similar way to a death in service scheme — if the insured person dies or is diagnosed with a terminal illness while employed, a lump sum is paid to their beneficiaries. The key difference from a group scheme is that relevant life is an individual policy, making it the ideal solution for small businesses, sole directors, or companies that want to offer enhanced cover to specific individuals.

The policy is held under a discretionary trust, which means the benefit falls outside the employee's estate — keeping it free from inheritance tax and ensuring it reaches the family quickly, without the delays of probate.

Significant Tax Advantages

Relevant life cover offers compelling tax efficiency compared with a director or employee funding the same level of life insurance personally from post-tax income. Premiums paid by the company are usually treated as an allowable business expense and are not subject to National Insurance. The benefit is not treated as a P11D benefit in kind for the employee, and because it is held under a discretionary trust, the payout is free from inheritance tax for the beneficiaries.

For a company director in particular, the savings compared with a personally-owned policy can be substantial over the term of the cover. Our advisers will walk you through the numbers so you can see the full picture before you commit.

The Right Choice for SMEs and Directors

Relevant life cover is especially well-suited to small and medium-sized businesses that do not have enough employees to set up a full group life scheme, or to company directors who want to arrange substantial life cover in a tax-efficient way. It can also be used to top up existing death in service benefits for higher earners whose cover needs exceed what the group scheme provides. Baker Hudson Health will compare policies from leading insurers to find the right level and structure of cover for your situation.

A Worked Tax Example

Assume a company director wants £500,000 of life cover and pays corporation tax at 25%. A relevant life policy premium of £100/month is paid by the company. The premium is an allowable business expense — saving £25/month in corporation tax. Compared to a personal policy funded from dividend income (taxed at 33.75% for a higher-rate taxpayer), the saving over 20 years is significant. Baker Hudson Health can model the exact saving for your situation.

Director scenario: equivalent cover at roughly half the effective cost

For a 40-year-old director taking dividends, a personal level term policy for £500,000 over 20 years might cost £45/month from after-tax income. The same cover as a relevant life policy costs the same premium but is paid pre-corporation tax — effectively reducing the real cost to around £33/month. Multiply that across 20 years and the saving approaches £2,800.

Is Relevant Life Cover Right for You?

Relevant life cover is most suitable for directors and employees of limited companies who want life cover arranged tax-efficiently. It is not available to sole traders or partnerships. The policy must be placed in a relevant life plan trust, which Baker Hudson Health arranges on your behalf. The trust structure ensures the death benefit is paid quickly to beneficiaries and falls outside the estate for IHT purposes.

Critical illness cover is not permitted under a relevant life plan — though a separate company-paid key person CI policy can be arranged alongside it. Baker Hudson Health will review your full protection needs as a director and design a package that covers all the bases tax-efficiently.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Team Today

Get a free, no-obligation quote in minutes.

Business Loan Protection

Ensure your company can repay outstanding loans, overdrafts or director's loans if a key individual dies or becomes critically ill.

What's Included

Covers Business Debts

Pays out to clear loans, commercial mortgages and overdrafts

Director's Loan Account

Repays outstanding director's loans owed back to the individual's estate

Death & Critical Illness Options

Choose cover that pays on death, or add serious-illness protection

Cover Matched to Debt

Level or decreasing cover aligned to how your borrowing reduces

Protects Ownership

Avoids lenders calling in debts at the worst possible moment

Reassures Lenders

Demonstrates the business can meet its commitments whatever happens

Why Businesses Choose It

Avoid forced repayment: Prevents a lender demanding repayment when the business is most vulnerable.

Protect the company: Keeps debts from threatening the survival or ownership of the business.

Peace of mind: Directors and stakeholders know borrowing is covered if the worst happens.

Tailored to you: Cover structured around the size and term of your specific borrowing.

What Is Business Loan Protection?

Business loan protection — sometimes called business debt protection — is a life insurance or critical illness policy designed to ensure that a business loan, commercial mortgage, or director's loan account can be repaid if a key owner or director dies or suffers a serious illness. Without it, lenders may demand immediate repayment of outstanding debt at the worst possible time, placing the survival of the business at serious risk.

The policy is typically owned by the business and matched to the outstanding loan amount, with the sum assured decreasing in line with the debt as it is repaid. If a claim is made, the payout goes directly to the business — or in some cases directly to the lender — ensuring the debt is settled and the remaining owners retain control without the pressure of a sudden financial liability.

Protecting the Director's Loan Account

A director's loan account represents money owed by the business to a director — and in the event of that director's death, the estate has a legal right to demand immediate repayment. For many businesses this obligation would be difficult or impossible to meet without disrupting operations or forcing a fire sale of assets. Business loan protection can be structured specifically to cover this liability, giving the business the cash to honour the obligation without crisis.

Similarly, where directors have given personal guarantees on business borrowing, the risk to their personal estate and family home in the event of their death or serious illness can be substantial. A properly structured loan protection policy addresses this risk directly.

Reassuring Your Lenders

Many commercial lenders now require borrowers to demonstrate that adequate business protection is in place as a condition of lending. Even where it is not a formal requirement, having loan protection in place demonstrates financial prudence and strengthens your relationship with your bank or lender. Our advisers will help you structure cover that meets your lender's requirements and provides genuine protection for the business, its owners and their families.

Why Lenders Expect It — and Why It Protects You Too

Many commercial lenders require evidence of life cover as a condition of lending, particularly for larger facilities. Even where it is not a condition, failing to insure a business loan creates a significant unprotected liability. If a key director dies or becomes seriously ill, the business may be unable to generate sufficient revenue to service the debt — leaving personal guarantees exposed and potentially triggering immediate repayment demands.

Bank loan — insured against loss of the business owner

A manufacturing business borrowed £800,000 to fund new equipment. The owner arranged a decreasing term life and critical illness policy for £800,000, structured to mirror the outstanding loan. When the owner was diagnosed with a stroke 3 years later, the CI benefit paid £700,000 (reflecting the reduced outstanding balance) — allowing the loan to be repaid in full and the business to continue without debt pressure during his recovery.

Types of Business Debt Covered

Commercial Mortgages

A decreasing term policy matched to the outstanding balance, ensuring the property can be retained if a key individual is lost.

Business Loans and Asset Finance

Cover the outstanding balance of bank loans, equipment finance, and other commercial borrowing so debt doesn't become a crisis during a difficult period.

Director's Loan Account

If a director has loaned money to the company, that loan becomes repayable to the estate on death. A policy structured to cover the DLA protects the business from an immediate, unexpected repayment demand.

Overdrafts and Revolving Facilities

Though variable in balance, a level-term policy can provide a safety net against overdraft or revolving credit facilities being called in unexpectedly.

Why Baker Hudson Health?

Independent & Regulated

FCA authorised. We work for you, not the insurers — impartial advice with no exceptions.

We Explain the Small Print

No hidden clauses, no jargon. We walk you through your policy in plain English until every question is answered.

Built on Trust & Honesty

Baker Hudson Health was founded on solid relationships. We do all the work on your behalf — your interests always come first.

Protect Your Business Today

Get a free, no-obligation quote in minutes.

The Baker Hudson Health Blog

Expert insight, plain-English guides and practical advice on protecting your family, your income and your business.

Latest from the Blog
Income Protection
Do You Really Need Income Protection? A Plain-English Guide
What income protection covers, how long benefits last, and how to work out whether it's right for your situation.
5 min readPersonal Protection
Business
5 Insurance Policies Every Growing Business Should Consider
From key person cover to group income protection — the protection that keeps a business resilient as it scales.
6 min readBusiness Protection
Private Medical
Private Medical Insurance vs the NHS: How to Decide
How private cover works alongside the NHS, what it typically includes, and the questions to ask before you buy.
5 min readHealth
Critical Illness
Critical Illness Cover: What It Pays Out For (And What It Doesn't)
A frank look at how critical illness cover works, what conditions are typically covered, and the limitations you need to know before you buy.
5 min readPersonal Protection
Life Insurance
Why You Should Write Your Life Insurance in Trust
Most people don't do this — and their families pay the price. Writing your policy in trust takes minutes but can save thousands in inheritance tax and probate delays.
4 min readPersonal Protection
Financial Planning
Inheritance Tax: How Life Insurance Can Help Protect Your Estate
With IHT receipts at a record high, more families are facing unexpected tax bills. Here's how a whole-of-life policy written in trust can help preserve your estate for the next generation.
6 min readEstate Planning
Private Medical
A Complete Guide to Private Medical Insurance in the UK
Everything you need to know about PMI — what's covered, how premiums are calculated, moratorium vs full medical underwriting, and how to compare policies.
8 min readHealth
Income Protection
Insurance for the Self-Employed: What You're Missing Without an Employer
When you work for yourself, there's no sick pay, no death-in-service benefit, and no group insurance to fall back on. Here's how to fill the gaps.
5 min readPersonal Protection
Business
Key Person Insurance: The Cover Every SME Needs But Most Don't Have
What would happen to your business if a key person died or became critically ill tomorrow? Key person insurance answers that question before it's asked.
5 min readBusiness Protection
Business
Relevant Life Insurance: The Tax-Efficient Alternative to Death in Service
If you're a director or high earner, relevant life cover can provide substantial life insurance through your business — with significant tax advantages over a personal policy.
5 min readBusiness Protection
Personal Protection
Critical Illness vs Income Protection: Which Do You Actually Need?
They sound similar but work very differently. This guide explains the key differences, what each one covers, and how to decide which — or both — is right for you.
6 min readPersonal Protection
Business
Employee Benefits That Actually Attract and Retain Talent
Salary alone no longer wins the best people. Group health insurance, income protection and life cover have become the benefits candidates actually care about.
5 min readBusiness Protection

Have a Question About Cover?

Our advisers are happy to help — no pressure, no commitment.

Do You Really Need Income Protection?

A plain-English guide to what income protection is, how it works, and how to decide if it's right for you.

If you couldn't work tomorrow because of illness or injury, how long could your household keep paying the bills? For many people the honest answer is "not very long" — and that's exactly the gap income protection is designed to fill.

What income protection actually does

Income protection pays you a regular, usually tax-free, monthly benefit if you're unable to work due to illness or injury. Unlike a one-off lump sum, it replaces a portion of your earnings — typically up to around 60% of your gross income — for as long as you're unable to work, up to the policy's limits.

How long do payments last?

That depends on the type of policy you choose:

  • Short-term cover pays benefits for a set period, often one or two years per claim. It's usually cheaper.
  • Long-term cover can pay right up until you return to work, retire, or the policy ends — giving far greater security.

The "deferred period"

Every policy has a deferred period — the waiting time between being unable to work and benefits starting. Common options are 4, 13, 26 or 52 weeks. A longer deferred period lowers your premium, so it's worth matching it to any sick pay your employer provides or savings you could rely on in the meantime.

Who should consider it?

Income protection is especially worth considering if you're self-employed, have little or no employer sick pay, or have financial commitments — a mortgage, rent, dependants — that rely on your income. If you have substantial savings or generous long-term sick pay, your need may be lower.

The bottom line

Your ability to earn is one of your most valuable assets, yet it's often the least protected. Income protection won't make being unwell pleasant, but it removes the financial fear so you can focus on recovery.

Want to Explore Your Options?

See personalised income protection cover and prices, or speak to an adviser.

5 Insurance Policies Every Growing Business Should Consider

The protection that keeps a business resilient — and reassures staff, lenders and investors — as it scales.

As a business grows, so does its exposure. The loss of a key person, a long-term staff illness, or an outstanding loan can all threaten continuity. Here are five forms of cover worth reviewing as your company develops.

1. Key Person Insurance

If losing a particular director or employee would seriously dent your revenue, key person cover pays the business a lump sum to absorb the shock — funding recruitment, replacing lost income, and reassuring stakeholders while you recover.

2. Group Income Protection (Employee Sick Pay)

Long-term staff absence is costly. Group income protection continues an employee's income during extended illness, funded by the insurer rather than your cash flow, and usually includes rehabilitation support to help them return to work.

3. Employee Life Insurance (Death in Service)

A valued, tax-efficient benefit that pays a lump sum — typically a multiple of salary — to an employee's family if they die while employed. It's a cornerstone benefit that helps you attract and retain talent.

4. Business Loan Protection

If your company carries loans, overdrafts or director's loans, this cover ensures those debts can be repaid if a key individual dies or becomes critically ill — preventing a lender from calling in borrowing at the worst possible moment.

5. Relevant Life Cover

Ideal for small companies and directors, relevant life cover provides individual death-in-service style protection funded by the business in a tax-efficient way — useful where there are too few staff for a group scheme.

Where to start

You don't need everything at once. The right mix depends on your size, your borrowing, and who your business depends on. An adviser can help you prioritise based on your specific risks.

Protect Your Business

Explore our business insurance solutions or get a tailored quote.

Private Medical Insurance vs the NHS

How private cover works alongside the NHS, what it typically includes, and the questions to ask before you buy.

Private medical insurance (PMI) isn't a replacement for the NHS — it works alongside it. Understanding where each fits helps you decide whether private cover is worth it for you.

What private cover is good at

PMI is mainly designed for acute conditions — problems that come on suddenly and can be cured or significantly improved. Its biggest advantages are speed and choice:

  • Faster access to diagnosis, specialists and treatment, avoiding long waiting lists.
  • Choice of hospital, consultant and appointment times.
  • Comfort, such as private rooms during a hospital stay.

What the NHS still does best

The NHS remains the right route for emergencies (A&E), chronic long-term conditions, maternity care, and complex specialist treatment. Most PMI policies specifically exclude chronic conditions and emergencies, so the NHS is your safety net for these.

Questions to ask before you buy

  • Does the policy cover outpatient consultations and diagnostics, or just inpatient treatment?
  • Is mental health, dental or optical cover included or optional?
  • What is the excess, and how does it affect the premium?
  • Are there limits on therapies, cancer cover, or specific treatments?

The bottom line

If fast access and choice matter to you — and you can budget for the premium — PMI can be valuable peace of mind. Comparing policies carefully matters, because cover and exclusions vary significantly between insurers.

Compare Private Medical Cover

See your options across leading UK insurers, or speak to an adviser.

Critical Illness Cover: What It Pays Out For (And What It Doesn't)

A frank look at how critical illness cover works, what's included, and the key limitations.

Critical illness cover pays a tax-free lump sum if you're diagnosed with a specified serious condition and survive for a set period — usually 14 to 30 days.

What's typically covered

Most policies cover around 40 to 50 conditions, including cancer (subject to type and staging), heart attack, stroke with permanent symptoms, multiple sclerosis, major organ transplant, and total and permanent disability. Some insurers now offer over 100 conditions, often split into full and partial payment tiers.

What it doesn't cover

Critical illness is not life insurance — if you die before the survival period, no CI benefit is payable. It's also not income protection; the lump sum is paid once, not monthly. Many claims are declined because the condition doesn't meet the policy's precise definition, which is why comparing definitions — not just price — matters.

Getting the definitions right

The ABI's model wording sets a baseline, but insurers vary significantly — particularly for cancer, where some exclude early-stage or non-invasive tumours. An independent adviser can help you compare like for like rather than just on price.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Why You Should Write Your Life Insurance in Trust

Most people skip this step — and their families pay the price. Writing your policy in trust takes minutes but can make an enormous difference.

If you have a life insurance policy and haven't written it in trust, the payout may end up delayed, reduced, or caught in your estate when you die. Writing in trust takes minutes and costs nothing.

What does "writing in trust" mean?

When you write a policy in trust, you legally separate it from your estate. You nominate trustees and name your beneficiaries. The insurer pays the trustees directly on your death, bypassing your estate entirely.

The two biggest benefits

1. It avoids inheritance tax. If paid into your estate above the nil-rate band (currently £325,000), the payout could face 40% IHT. Written in trust, it falls outside your estate.

2. It avoids probate delays. Probate can take months or over a year. A policy written in trust can pay out within weeks of a claim being approved.

How to set one up

Most major insurers provide their own trust forms, and your adviser can help complete them correctly. The key is to do it when you take out the policy — doing it retroactively can trigger gift-with-reservation-of-benefit rules.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Inheritance Tax: How Life Insurance Can Help Protect Your Estate

With IHT receipts at record highs, more families face unexpected tax bills. Here's how a whole-of-life policy can help.

Inheritance tax raised over £7 billion in the last tax year — a record. With the right planning, you can significantly reduce the IHT burden on your beneficiaries. One of the most effective tools is a whole-of-life insurance policy written in trust.

How IHT works

IHT is charged at 40% on the value of your estate above the nil-rate band (currently £325,000). If passing your main residence to direct descendants, the residence nil-rate band adds up to a further £175,000 — meaning a couple can potentially pass on up to £1 million free of IHT.

The whole-of-life solution

Unlike term insurance, a whole-of-life policy has no end date — it pays out whenever you die. Written in trust, the payout goes directly to your beneficiaries, outside your estate, and not subject to IHT. It won't reduce your estate's IHT liability, but provides funds to pay the bill without forcing a property sale.

Gifting and the seven-year rule

Gifts only fall fully outside your estate after seven years. Life insurance can sit alongside a gifting strategy to cover the residual risk during that period — often called "gift inter vivos" cover.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

A Complete Guide to Private Medical Insurance in the UK

Everything you need to know before buying PMI — from what's covered to how underwriting works.

Private medical insurance can feel complicated. This guide walks through the key decisions and questions worth asking before you buy.

What PMI covers

Most policies cover inpatient and day-patient treatment, outpatient consultant appointments, and diagnostic tests. Higher-tier policies often extend to mental health support, physiotherapy, and cancer treatment. Typically excluded: GP consultations, emergency A&E, long-term chronic conditions, and pre-existing conditions.

Moratorium vs full medical underwriting

Full medical underwriting (FMU) means you declare your history upfront and receive written confirmation of exclusions. Moratorium means you don't declare anything upfront, but conditions treated in the last five years are automatically excluded for the first two years of cover.

Hospital lists and excess

Most insurers offer tiered hospital lists — the more comprehensive, the higher the premium. Choosing a higher excess significantly reduces your annual premium and can be a cost-effective way to self-insure minor claims.

Channel Islands considerations

For clients in Guernsey and Jersey, private healthcare is the norm without an NHS. Policy wording, insurer availability and the hospital network all differ from the UK — specialist advice is particularly valuable.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Insurance for the Self-Employed: What You're Missing Without an Employer

When you work for yourself, the safety nets employed people take for granted simply don't exist.

Employment comes with a quiet set of financial safety nets: statutory sick pay, pension contributions, life cover, group income protection. When you become self-employed, all of those disappear overnight.

The sick pay gap

Employed workers receive at least statutory sick pay (currently £116.75/week for up to 28 weeks). As a self-employed person, you receive nothing if you're unable to work. Income protection insurance directly addresses this gap, providing a monthly benefit — typically up to 60–70% of your earnings — if illness or injury stops you working.

Life insurance and critical illness

Many employed people have death-in-service benefit through their employer — often four times salary. Self-employed people have no equivalent. If you have dependants, a mortgage, or business partners who rely on you, a term life policy is a straightforward fix. Critical illness cover provides a lump sum on diagnosis of a serious condition — particularly valuable if a prolonged illness would stop you trading.

Private medical insurance

Waiting months for NHS treatment isn't just inconvenient if you're self-employed — it directly affects your livelihood. PMI gives access to faster diagnosis and treatment, so you can get back to work sooner.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Key Person Insurance: The Cover Every SME Needs But Most Don't Have

Most small businesses couldn't survive the sudden loss of a key person. Here's how to protect against it.

Think about the person in your business whose loss would cause the most financial damage — the founder, the lead salesperson, the technical expert, or the director managing your biggest client relationships. What would happen to revenue, your ability to service debt, and your staff if that person died or became seriously ill tomorrow?

What key person insurance does

A key person policy is taken out by the business on the life (and often critical illness) of a key individual. If that person dies or is diagnosed with a covered condition during the term, the policy pays a lump sum directly to the business. The funds can cover lost profits, replace the individual, repay business loans, or simply buy time to restructure.

How much cover do you need?

Some businesses calculate a multiple of the key person's salary (often five to ten times). Others model the profit impact — if the individual generates or protects £500,000 of annual revenue, that might be the starting point. Lenders may also require key person cover as a condition of business lending.

Tax treatment

Premiums are generally not tax-deductible (HMRC treats them as capital expenditure), but the policy proceeds are paid free of tax to the business. Your accountant and adviser should review this together.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Relevant Life Insurance: The Tax-Efficient Alternative to Death in Service

For directors and high earners, relevant life cover can provide substantial life insurance through your business — with major tax advantages.

Relevant life insurance is a form of death-in-service benefit that a company takes out for an individual employee or director. Premiums are paid by the business, the benefit is written in a discretionary trust, and neither the premiums nor the benefit are treated as a benefit-in-kind. It's one of the most tax-efficient ways to arrange personal life insurance.

How it differs from a personal policy

With a personal policy, you pay premiums from post-tax income and the payout falls into your estate unless written in trust. With a relevant life policy, the company pays premiums as a business expense, you receive no benefit-in-kind charge, and the payout goes into a discretionary trust outside your estate — avoiding both income tax and IHT.

Who can use it?

Relevant life policies are available to employees and directors of limited companies. Sole traders and equity partners in partnerships cannot use them. The maximum sum insured is typically 30 times the employee's total remuneration including salary, dividends and benefits.

The trust requirement

For the tax treatment to work, the policy must be written in a discretionary trust from the outset. The trust means the payout doesn't form part of the insured's estate, avoiding IHT. The insured will typically leave a letter of wishes indicating their preferences.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Critical Illness vs Income Protection: Which Do You Actually Need?

They sound similar but work very differently. Here's how to decide which — or both — is right for you.

Critical illness cover and income protection are often mentioned in the same breath. They're not interchangeable — each serves a different purpose.

How they pay out

Critical illness cover pays a one-off, tax-free lump sum if you're diagnosed with a specified condition — such as cancer, stroke or heart attack — and survive a set period (usually 14 to 30 days). You receive the money regardless of whether you can return to work.

Income protection pays a regular monthly benefit — typically 50–70% of your earnings — for as long as you're unable to work due to illness or injury. It doesn't pay a lump sum and doesn't pay out if you can still work, even in a limited capacity.

What they cover

Critical illness policies cover a defined list of conditions — usually around 40 to 50. If your condition isn't on the list or doesn't meet the precise definition, no benefit is payable. Income protection is broader: it covers any condition that prevents you from working, including mental health and musculoskeletal problems — conditions that account for the majority of long-term absences.

The case for having both

They complement each other well. A heart attack might trigger a CI lump sum to clear debt or adapt your home, while income protection provides ongoing monthly income if you can't return to work. Together they address both the one-off financial shock and sustained income replacement.

Ready to Get Protected?

Our advisers are happy to help — no pressure, no commitment.

Employee Benefits That Actually Attract and Retain Talent

Salary alone no longer wins the best people. Here's why group insurance benefits have moved to the top of candidates' priority lists.

In competitive sectors, candidates compare benefits packages as carefully as salaries. Group insurance benefits sit at the intersection of what employees genuinely value and what businesses can provide cost-effectively.

Private medical insurance

Group PMI is consistently rated as one of the most valued employee benefits. The group rate is significantly lower than an equivalent individual policy, and underwriting terms are often more favourable — pre-existing conditions may be covered on a group scheme that would be excluded individually. It also reduces absence: employees who access private care tend to return to work faster.

Group income protection

Group income protection provides a monthly benefit to employees unable to work due to illness or injury — typically after a deferral period aligning with the employer's sick pay arrangements. It protects the business from the cost of long-term absence, includes early intervention rehabilitation services, and demonstrates a genuine duty of care.

Death in service

Group life insurance pays a multiple of salary (typically two to four times) to an employee's dependants if they die while employed. It's relatively inexpensive for employers but highly valued by employees, particularly those with young families or mortgages.

The cost case

Group schemes benefit from spread risk, so premiums per employee are a fraction of individual policy costs. Employer contributions to registered group life schemes are generally free of NICs and benefit-in-kind tax. For most businesses, the retention and absence-management benefits outweigh the premium cost.

Ready to Get Protected?

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Cover for your workforce — private medical insurance, group sick pay, group life and critical illness. Protect your team and attract the best people.
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Cover for the business itself — key person insurance, relevant life, shareholder protection and loan cover. Protect against the loss of a critical individual.
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Pays a tax-free lump sum if you're diagnosed with a serious covered illness.
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